I won’t lie, I’m a fan of Express. It takes a little effort on my part, but there’s always something to be found that isn’t too douche-y while adding a hint of sophistication to my lanky, awkward frame. Yet I’m beginning to worry I’m not the store’s target clientele. Rather they seem to be catering to a far dumber demographic. I’ve noticed previous sales messing with ratios, but it seems to be getting worse.
Case in point:
This is from a recent Express email. I get the “bigger is better” mentality, but it’s a bit much when they even size the font to try and suggest $40 of $150 is the greatest deal. Even without running the percentages, a savvy shopper would hopefully notice that if you combine this with the free shipping deal from the exact same email, buying three orders of $50 would save you $60 total ($20 off $50 times 3 is $60 off $150). Sure this supports the economies of scale theory, but only in the most perverse way possible.
If we run the numbers quickly we get:
- $20 of $50 is 40% off
- $30 off $100 is 30% off
- $40 off $150 is 26.7% off
Buy more, save less!
If anyone knows someone at Express corporate, I’d really like to find out if this marketing tactic is actually working. Alternatively, I may support this as a strange way of dumber shoppers subsidizing intelligent customers.
So Design by Humans is having a pretty huge sale celebrating their 3rd anniversary! I have already ordered three shirts…I’ll probably end up ordering more before the whole thing is over and done with lol Check out the sale, there are some pretty sweet tees over there. Design By Humans
I have been using Netflix for about 2 years now and love it! I have actually thought about canceling my cable service and just go completely internet based since that’s what all the cool kids are doing now. Anyways, a couple weeks ago I received four coupons to give out for a 1 month free trial of Netflix that I completely forgot I had until this morning! The codes are for a free month of their $8.99 plan which includes one DVD at a time with unlimited exchanges through the month and unlimited streaming shows and movies on your computer or your Netflix ready device. I only have 4 so it’s first come first serve. If you could, let me know when you used the code so I can mark it as used or if you find one not working let me know. They expire June 15, 2010 so hurry and Enjoy! ;)
Step 1:
Go here – http://netflix.com/tellafriend
Step 2:
Try one of the 4 codes below.
Code 1: m450765427135
Code 2: m440785427115
Code 3: m490775427175
Code 4: m470745427705
